ANALYZING HAIDILAO'S MARKETING MIX: A STRATEGY FOR DOMINANCE

Haidilao has achieved remarkable success in the global hot pot industry, and its achievement can be attributed to a well-crafted business mix. The company utilizes a variety of strategies across the four Ps: product, price, place, and promotion. Haidilao's distinctive hot pot offering is known for its quality, attracting a loyal customer base. The